Sleeper is the leading magazine for global hotel design covering the latest trends, news and projects in this dynamic and constantly evolving sector. After working closely with the team over the past 2 years to help bring their European and Asian design award events to life, they approached us with a challenge to create a whole new brand platform to help widen their circle of activity to other regions around the world. Building on the success of of the European and Asian Awards, the team had the ambition to go spread their reach to represent the most exciting projects happening in the Middle East and the Americas and celebrate the best in class on a global level.
Following a strategic branding and naming process the AHEAD awards were born, a platform to celebrate both design and new hospitality and hotel experience concepts in this rapidly advancing industry. The AHEAD awards are 4 regional heats with the overall best in class winners moving forward to compete for its coveted global award at The AHEAD Biennale.